When off-the-shelf software doesn't fit your business, custom development delivers exactly what you need. We build web applications that solve specific problems, automate workflows, and give you competitive advantages that generic software never can. From MVPs for startups to enterprise internal tools, we turn your ideas into working software. Based at our Hersham studio, we work with businesses across Surrey—from Guildford to Woking, Elmbridge to Epsom.
Problems we solve
- Off-the-shelf software doesn't fit your unique business processes
- You're using spreadsheets for workflows that need proper systems
- Manual tasks consume too much staff time and create errors
- You have a product idea but lack technical expertise to build it
- Data is scattered across multiple disconnected systems
- You're paying for features you don't need in expensive SaaS products
- Generic software forces awkward workarounds in your processes
- You can't get the specific reports and insights you need
What you get
- Custom web application built to your exact specifications
- User authentication with role-based access control
- Database design and implementation
- REST or GraphQL API development for integrations
- Admin dashboard for system management
- User-facing interfaces (web and mobile-responsive)
- Third-party integrations with your existing tools
- Automated testing for reliability
- Comprehensive documentation for users and administrators
- Team training and onboarding support
Custom App Development packages
Choose the package that fits your goals. All packages include support and guidance throughout.
Please note: These are guideline prices only. Exact pricing will be provided once we discuss your project in depth.
Product
Full-featured custom application built to scale
- Full feature development
- Advanced user roles and permissions
- Third-party integrations
- Automated workflows
- Reporting and analytics
- Performance optimisation
- Security audit
- Ongoing support available
Businesses with validated concepts ready to scale
Our process
Discovery & Requirements
We deeply understand your business needs, mapping user journeys and defining exactly what the application must do.
Architecture & Design
We design the technical architecture, database schema, and user interfaces before writing any code.
Agile Development
We build in sprints with regular demos, ensuring you see progress and can provide feedback throughout.
Testing & QA
Comprehensive testing including functional, security, and user acceptance testing with your team.
Deployment
We deploy your application to production with proper monitoring and backup systems in place.
Launch & Support
We support your team through launch and provide ongoing maintenance as your application evolves.
Frequently asked questions
What kind of applications do you build?
We build internal business tools, customer portals, booking systems, dashboards, MVPs, workflow automation, and custom web applications of all types. If it runs in a browser and needs to be built custom, we can do it.
How much does a custom application cost?
Costs vary significantly based on complexity. Simple internal tools start from £8,000. Complex systems with many integrations and users can be £50,000+. We provide detailed quotes after understanding your needs—there are no surprises.
How long does development take?
Simple applications take 6-10 weeks. Complex systems take 3-6 months. We typically work in phases, launching core functionality first so you can start benefiting sooner while we build additional features.
Do you build mobile apps?
We build progressive web apps (PWAs) that work excellently on mobile devices without app store submission. For native iOS/Android apps requiring device features like camera or GPS, we partner with mobile specialists.
Can you maintain the application after launch?
Yes, and we strongly recommend it. Most clients choose ongoing support packages for hosting, updates, bug fixes, and new feature development. Custom software needs ongoing attention to remain secure and effective.
Who owns the intellectual property?
You do. All code, documentation, and IP are transferred to you upon project completion and final payment. You're free to work with anyone on the project in future—though most clients stay with us.
Can you help with an application built by someone else?
Yes. We can take over, improve, or extend applications built by others. We'll assess the codebase and advise on the best approach—sometimes continuing, sometimes recommending a rebuild.
What about data security?
Security is built into our development process from the start: encrypted data, secure authentication, access controls, input validation, and regular security updates. We take protecting your data seriously.
How do you handle project communication?
Regular communication is essential. We typically have weekly progress calls, access to a shared project board, and are available for questions throughout. You're never in the dark about progress.
What if my requirements change during development?
Changes are normal and expected. Our agile approach accommodates evolving requirements. We manage scope carefully to ensure changes are assessed for impact on timeline and budget before implementation.
Do you provide hosting for the application?
Yes. We can set up and manage hosting on appropriate infrastructure (typically AWS, Vercel, or Supabase depending on the application). Hosting costs are typically separate from development fees.
What happens if you're not available in future?
We build applications using standard, well-documented technologies that any competent developer can work with. All code and documentation is yours. You're never locked into depending on us—though most clients choose to stay.
Industries we work with
Specialist custom apps for businesses across Surrey.