Search is changing. More people are asking ChatGPT, Perplexity, Claude, and AI assistants for recommendations instead of traditional search. AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) ensure your business appears in these AI-generated responses. It's the next frontier of digital visibility, and early movers have significant advantage. Based at our Hersham studio, we work with businesses across Surrey—from Guildford to Woking, Elmbridge to Epsom.
Problems we solve
- AI assistants don't mention your business when users ask for recommendations
- Competitors appear in ChatGPT and Perplexity responses while you don't
- Your content isn't structured for AI systems to understand and cite
- You're unsure how to prepare for the shift toward AI-first search
- Traditional SEO isn't delivering like it used to as search behavior changes
- You have no visibility into how AI systems perceive your business
- Your expertise isn't being recognised by AI recommendation engines
- Potential customers are getting recommendations that exclude you
What you get
- AI visibility audit across ChatGPT, Claude, Perplexity, and other platforms
- Gap analysis explaining why competitors appear and you don't
- Content restructuring for AI comprehension and citation
- Schema markup and structured data implementation
- Citation building in AI training sources
- Factual, quotable content creation
- Brand mention monitoring across AI platforms
- Monthly visibility tracking and reporting
- Ongoing optimisation as AI platforms evolve
- Strategic recommendations for emerging AI search trends
AI Search Optimisation packages
Choose the package that fits your goals. All packages include support and guidance throughout.
Please note: These are guideline prices only. Exact pricing will be provided once we discuss your project in depth.
Growth
Proactive content creation optimised for AI discovery
- Everything in Foundation
- 2 AI-optimised articles/month
- Citation building strategy
- AI assistant testing
- Competitor AI visibility tracking
- Bi-weekly optimisation calls
Businesses serious about AI-first discovery
Authority
Comprehensive AI search dominance strategy
- Everything in Growth
- 4 AI-optimised articles/month
- llm.txt and llm.html management
- Multi-platform optimisation
- Voice search optimisation
- Weekly strategy calls
- Dedicated AEO specialist
Businesses aiming for AI search leadership
Our process
AI Visibility Audit
We test how your business appears (or doesn't) across major AI platforms for relevant queries.
Gap Analysis
We identify why competitors may be getting mentioned and what's missing from your digital presence.
Content Optimisation
We restructure and create content that AI systems can understand, trust, and recommend.
Citation Building
We build your presence in sources that AI systems learn from and reference.
Monitor & Adapt
We track your AI visibility over time and adapt strategies as platforms evolve.
Frequently asked questions
What is AEO (Answer Engine Optimisation)?
AEO focuses on getting your content featured as direct answers in AI assistants like ChatGPT, Siri, Alexa, and voice search systems. It's about structuring content so AI can confidently quote and recommend you.
What is GEO (Generative Engine Optimisation)?
GEO optimises for generative AI systems like Perplexity, Google's AI Overviews, and ChatGPT that synthesise information to answer complex queries. These systems don't just match keywords—they understand and recommend.
How is AI search optimisation different from regular SEO?
Traditional SEO optimises for search engine ranking algorithms. AI search optimisation focuses on how AI systems understand, trust, and recommend information. The tactics overlap but aren't identical—AI values clarity, factual accuracy, and structured data differently.
How do I know if AI mentions my business?
We conduct visibility audits, testing your brand across major AI platforms with relevant queries. We show you exactly where you appear, where you don't, and how you compare to competitors. This becomes the baseline for improvement.
Can you guarantee AI will recommend my business?
No. AI systems are unpredictable and their training data changes. But we implement best practices that significantly improve your chances of being mentioned and recommended. Clients typically see substantial improvements in AI visibility.
Is this only for tech companies?
Not at all. Any business that wants to be found when people ask AI for recommendations benefits. Local services, professional services, e-commerce, hospitality—if customers might ask AI 'Who should I use for X?', you need AI search optimisation.
How quickly will I see results?
AI visibility can improve faster than traditional SEO since it's based on content quality and structure rather than slow authority building. Initial improvements often appear within 4-8 weeks. However, AI platforms update constantly, so ongoing work is essential.
Does this replace my existing SEO?
No—it complements it. Traditional SEO remains important and many optimisations help both. AI search optimisation is an additional layer addressing the growing number of users who turn to AI for recommendations and research.
What does AI search optimisation cost?
Services start from £750/month. This is a developing field requiring continuous monitoring and adaptation as AI platforms evolve. Initial audits may have an additional one-time cost. We'll quote based on your specific needs and competitive landscape.
Is AI search actually that important?
It's growing rapidly. ChatGPT has 200+ million weekly users. Perplexity is growing fast. AI-powered search features are appearing in Google, Bing, and everywhere. Early optimisation creates advantages before competition intensifies.
What content changes do you recommend?
Common changes include: adding clear, factual FAQ content; implementing comprehensive schema markup; creating quotable, definitive statements about your expertise; and ensuring consistency across platforms that AI systems reference.
How do you track AI search performance?
We regularly test queries across AI platforms, tracking whether you're mentioned, how accurately you're described, and how you compare to competitors. We also monitor AI platform updates and adapt strategies accordingly.
Industries we work with
Specialist aeo/geo for businesses across Surrey.